Hum Nutrition focuses on targeted nutrition for concerns tied to skin, hair, digestion, mood, and women’s health. Its product lineup covers probiotics, vitamins, minerals, adaptogens, and specialty blends designed to support specific goals.
The brand’s formulas combine antioxidants, probiotics, and micronutrients that may help address concerns such as blemishes, dryness, and visible texture changes.
In this review, we’ll take a closer look at Hum Nutrition’s offerings, how the products are formulated, what advantages the brand brings, where it falls short, and how users describe their experiences.
About Hum Nutrition
As per the official website, Hum Nutrition provides clinically informed formulas to support specific fitness and beauty concerns. The brand emphasizes clean ingredient standards, clinically tested actives, and nutritionist guidance, offering support across areas such as debloating, metabolic and GLP-1 support, vaginal and urinary health, PMS and menopausal symptoms, stress, sleep, hair growth, and daily nutrition.
Hum Nutrition claims that its products are made in GMP-compliant facilities, meaning each supplement is produced under Good Manufacturing Practices to ensure identity, purity, strength, and consistent composition.
The brand also highlights that many of its formulas are Clean Label Project Certified, which involves independent testing for contaminants like heavy metals, pesticide residues, and plasticizers. It also maintains Non-GMO verification and avoids ingredients such as titanium dioxide, artificial colors, artificial preservatives, hydrogenated oils, high-fructose corn syrup, and artificial sweeteners.
According to the official website, Hum Nutrition’s product lineup includes capsules, gummies, powders, probiotics, and low-FODMAP protein blends. Its offerings include products like Daily Cleanse for detox support, Flatter Me and Flatter Me Fiber GLP-1 Booster for digestion and metabolic goals, Skin Squad Pre+Probiotic for acne-prone skin, Private Party for vaginal and urinary tract health, and Hair Strong for growth and strength.
The brand also offers curated bundles that combine multiple products into complete routines, such as gut-health sets, GLP-1 support kits, detox programs, and women’s health packages.
Hum Nutrition Bestsellers
Flatter Me Fiber GLP-1 Booster
Flatter Me Fiber GLP-1 Booster may support appetite regulation and digestive comfort. The formula comes in flavors such as strawberry lemon and pineapple passion fruit.
As per the official website, Flatter Me Fiber GLP-1 Booster combines prebiotic fiber, which can influence GLP-1 that helps regulate appetite by slowing gastric emptying and signaling satiety to the brain. It also includes full-spectrum digestive enzymes, which assist in breaking down macronutrients during the early stages of digestion.
Enzymes such as amylases, proteases, and lipases act on carbohydrates, proteins, and fats by cleaving large molecules into smaller, absorbable forms. They may help reduce undigested material reaching the lower gut, which can contribute to more predictable digestion and absorption.
The makers also added ginger, peppermint leaf, and fennel seed in Flatter Me Fiber GLP-1 Booster, which could help soothe the gastrointestinal tract. Ginger contains gingerols and shogaols that interact with smooth-muscle receptors in the stomach, helping regulate motility. Peppermint leaf in this formula provides menthol, which can relax GI smooth muscles through calcium-channel modulation, often easing gas or spasms.
Flatter Me Plus
As per the official website, Flatter Me Plus may help your gut break down food more efficiently and maintain bowel regularity. The blend addresses different stages of digestion, including the enzymatic breakdown in your stomach and small intestine, to microbial activity in the colon.
The formula includes prebiotics and probiotics, which work together to support a balanced gut environment. Inulin feeds beneficial bacteria and encourages short-chain fatty acid (SCFA) production, which may help maintain colon cell integrity and support regular bowel movements by improving motility.
The probiotic strains Bacillus subtilis DE111 and Bacillus coagulans SNZ 1969 in this formula are spore-forming bacteria that can survive stomach acidity and reach the intestine, where they contribute to microbial diversity and may help stabilize digestion.
Flatter Me Plus also combines multiple proteases such as Protease 3.0, Protease 4.5, Protease 6.0, Neutral Bacterial Protease, Peptidase, Bromelain, and Papain, which function at different pH ranges throughout the digestive tract to break proteins into amino acids and peptides.
Lipase in this formula may help hydrolyze dietary fats, while amylase, glucoamylase, invertase, and diastase act on carbohydrates by reducing starches and sugars into simpler molecules.
Private Party
Private Party is designed to support vaginal and urinary tract health. It uses probiotic strains and cranberry-derived proanthocyanidins (PACs) to support microbial balance and maintain conditions that favor a stable vaginal environment.
The formula includes three probiotic strains, providing 1 billion CFU to help maintain a healthy vaginal microbiome. These strains work by occupying ecological niches along the vaginal and urinary pathways, which can limit the overgrowth of organisms that thrive when the microbiome becomes disrupted.
The makers state that Private Party contributes to an environment less susceptible to imbalance caused by factors like hormonal shifts, hygiene practices, or antibiotic exposure by supporting the presence of beneficial bacteria.
Daily Cleanse
According to the official website, Daily Cleanse is formulated to support your body’s natural detoxification pathways and maintain clear skin. It includes green algae such as chlorella and spirulina, which contain chlorophyll, polysaccharides, and cell-wall compounds.
Chlorella’s outer cell wall can interact with certain heavy metals and organic compounds, allowing them to be carried through the digestive tract for elimination. Meanwhile, spirulina provides phycocyanin that may help modulate oxidative stress.
MSM (Methylsulfonylmethane) in Daily Cleanse may support collagen cross-linking and the synthesis of structural proteins, while sulfur also plays a role in maintaining the integrity of keratin, which influences skin resilience and barrier strength.
The makers added alpha lipoic acid in Daily Cleanse, which helps regenerate other antioxidants like vitamins C and E, supports mitochondrial energy processes, and may reduce oxidative stress that contributes to dullness or uneven tone.
Daily Cleanse also combines zinc, which might contribute to wound healing, inflammation control, and the normal turnover of keratinocytes. Copper in this formula may support collagen and elastin formation through its role in lysyl oxidase and also supports antioxidant activity via the copper-dependent form of SOD. This can influence firmness and the skin’s overall structural stability.
Skin Squad Pre + Probiotic
Skin Squad Pre + Probiotic could support gut balance and the internal processes linked to non-cystic acne. Instead of acting directly on the skin, the formula works through the gut–skin axis, where microbial balance and systemic inflammation can influence complexion.
The formula features multiple Lactobacillus and Bifidobacterium strains, each contributing to microbial stability in different ways. Lactobacillus acidophilus La-14 and Lactobacillus paracasei Lpc-37 produce lactic acid, which may help maintain a slightly acidic environment in the gut. This acidity discourages the growth of opportunistic microbes and supports barrier integrity within the intestinal lining.
The makers also added strains such as Bifidobacterium lactis Bi-07, HN019, and BL-04, along with Lactobacillus salivarius Ls-33 and Lactobacillus rhamnosus HN001 in Skin Squad Pre + Probiotic. They may support better digestion and microbial diversity. Bifidobacteria are common residents of the colon and are involved in fermenting dietary fibers into short-chain fatty acids (SCFAs), which can help maintain epithelial cell health and support balanced immune activity.
The formula also includes konjac root extract, which might help strengthen gut lining function and support regular bowel movements. It could help sustain an environment where the included probiotic strains can thrive by improving microbial substrate availability.
Best of Berberine
Best of Berberine provides 1200 mg of berberine alongside BioPerine®, a piperine extract intended to support absorption. The formula focuses on biological pathways connected to glucose regulation, lipid metabolism, gut function, and hormones involved in appetite and metabolic signaling.
Berberine is a plant-derived alkaloid that influences glucose and fat metabolism. It can help activate AMP-activated protein kinase (AMPK), which helps regulate how cells use and store energy. It also affects enzymes involved in lipid synthesis, which may contribute to balanced triglyceride and LDL patterns, though effects vary across individuals.
The formula also includes bioperine®, which influences digestive enzyme activity and may increase the bioavailability of certain nutrients and plant compounds by slowing their breakdown or enhancing intestinal transport. Including piperine is intended to support the absorption of berberine, which naturally has limited oral bioavailability.
OMG! Omega the Great
As per the official website, OMG! Omega the Great provides EPA and DHA that may support cardiovascular, neurological, and skin-related processes. It has ultra-pure fish oil, which provides eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). These fatty acids integrate into cell membranes throughout the body, affecting membrane fluidity and signaling pathways.
The makers state that this formula might support healthy triglyceride levels and help regulate inflammatory mediators derived from arachidonic acid. This shift in lipid signaling may contribute to overall heart health.
OMG! Omega the Great may also support hydration and help maintain a more even appearance by altering the lipid composition in the epidermis. The formula also includes vitamin E, which functions as an antioxidant to support lipid stability and skin health.
Gut Instinct
According to the official website, Gut Instinct provides 25 billion CFU across ten strains, formulated to support microbial balance and digestive function. The formula includes Lactobacillus acidophilus, which helps maintain conditions that favor beneficial bacteria while discouraging the overgrowth of organisms that thrive in higher-pH settings.
Gut Instinct also has Bifidobacterium lactis, which might help sustain microbiome diversity. Bifidobacteria preferentially colonize the colon, where they break down complex fibers into short-chain fatty acids (SCFAs) such as acetate and butyrate, which may help maintain healthy communication between the gut and immune system.
The formula also has Lactobacillus rhamnosus, which interacts with epithelial cells and immune receptors that may support digestive regularity and immune readiness. The makers state that Gut Instinct could help regulate gut pH, assist in fiber fermentation, and contribute to microbial diversity that can support healthy digestion and a balanced microbiome.
Hum Nutrition Advantages
Strong Online and Retail Presence
Hum Nutrition provides its products directly on its website, where you can receive product recommendations and set up monthly or flexible subscriptions for vitamins and supplements. This online channel allows the brand to offer its full catalog, including products such as Daily Cleanse, Gut Instinct, Skin Squad, Here Comes the Sun, and other targeted formulas. The digital platform also features wellness education, nutrition guidance, and detailed product explanations, helping the brand connect directly with you.
In addition to its website, HUM Nutrition is widely available in physical retail locations. The brand is prominently sold at Sephora, where it has been one of the earliest supplement brands to enter the beauty category. It also expanded into ULTA Beauty and other wellness-focused retailers, giving the company a strong presence in stores where beauty and wellness shoppers frequently browse. Being available in these large national chains increases customer trust and visibility, as you can see the products both online and on store shelves.
The brand’s availability across multiple channels also helps it reach different types of users. Many people buy HUM supplements in stores for immediate access to products like Daily Cleanse or Skin Squad, while others prefer the convenience of subscriptions on the website. The brand also maintains a strong presence on other online marketplaces, which helps reach customers who rely on search-driven shopping and fast delivery.
Nutritionist-Backed Guidance Model
HUM Nutrition uses a nutritionist-backed guidance model that involves qualified nutrition professionals in its recommendation process. Nutritionists such as Jennifer Martin Biggers (PhD, MS, RDN) and Gaby Vaca Flores (RD) review customer profiles and contribute to supplement guidance. Their professional background supports personalized recommendations instead of general suggestions.
You just need to complete an online wellness and lifestyle questionnaire. The nutrition experts assess the information about diet, medical history, skin and digestion concerns, and daily habits. They then identify which supplements or blends from HUM’s catalog may be suitable. This model focuses on recommendations that match individual goals rather than a one-size-fits-all approach.
Ingredient-First Philosophy
HUM emphasizes visible active ingredients rather than long, mixed formulations. Labels specify each component and its intended purpose, and the brand publishes a list of excluded additives known as the “Tricky 12.” This transparency may give you a clearer view of what they are taking instead of depending on broad or undefined formulation claims.
The brand presents this ingredient-focused model as part of its cleaner label positioning. HUM claims it avoids filler-heavy formulas and opaque proprietary blends, which positions its products as more open about ingredient choices compared with labels that group actives under hidden totals.
The brand’s product is tied to a specific wellness category instead of a universal formula. Their Flatter Me and Flatter Me Plus are marketed for digestive and metabolic support, Private Party targets vaginal and urinary wellness, Daily Cleanse focuses on detox functions, and Best of Berberine centers on glucose and metabolic balance. The emphasis stays on a limited set of active ingredients chosen for those categories.
This strategy encourages you to judge products based on identifiable ingredients and their intended roles rather than broad wellness promises or large ingredient lists. While ingredient selection alone cannot predict how a supplement will work for every user, HUM differentiates itself by building its identity around visible actives and defined functions instead of generalized claims.
Hum Nutrition Limitation
Heavy Emphasis on Aesthetic Goals
HUM often highlights product value by emphasizing visible results, such as clearer skin, a more even complexion, or reduced bloating. While these outcomes can be meaningful for users, positioning supplements mainly around appearance-driven benefits can oversimplify the complex biology behind skin health, metabolism, hormones, and digestion.
Concerns like gut imbalance, glucose regulation, hair growth, or acne involve multiple interconnected pathways influenced by factors such as diet, immune activity, sleep quality, stress exposure, microbiome changes, and endocrine function. Focusing only on external results reduces these processes to surface-level effects that do not fully reflect the internal mechanisms at play.
Research also shows that improvements in areas like skin clarity or digestive comfort rarely come from a single intervention. Acne severity, for example, may be shaped by inflammation, insulin sensitivity, and androgen activity, while digestive symptoms can vary based on microbiota diversity, fiber intake, hydration, and gut motility. When supplements are marketed primarily through cosmetic outcomes rather than biological context, you may assume the products have a stronger stand-alone impact than they realistically can. This may shift attention away from medical evaluation or lifestyle adjustments that often have a more substantial influence on long-term results.
Pros
- Offers a wide product range covering skin, gut, mood, metabolic, and hormonal support.
- Uses GMP-certified manufacturing standards for quality and safety.
- Packaging uses upcycled materials for sustainability.
Cons
- Some formulas make claims that aren’t strongly supported by independent research.
- Several reviews mention unsatisfactory customer service.
Hum Nutrition Alternatives
Care/of
Care/of and Hum Nutrition both operate in the evidence-based supplement space, but their structures, product strategies, and user experiences differ in meaningful ways.
As per its official website, Care/of is built around personalization, offering a quiz-driven system that analyzes your lifestyle, diet, and fitness goals before recommending a personalized supplement plan. Your selections arrive as individualized daily packs, each labeled with your name and designed to simplify adherence. The brand’s lineup stays focused on essential nutrients and broadly supported wellness categories, such as the Care/of Multivitamin for foundational support, Care/of Magnesium for relaxation and muscle recovery, and Care/of Collagen sourced from grass-fed, pasture-raised bovine peptides for skin, hair, and joint benefits. Care/of claims that all its formulas emphasize clean, traceable ingredient sourcing, non-GMO standards, plant-based capsules, and U.S. manufacturing under GMP-certified facilities. The brand also integrates sustainability through recyclable and biodegradable packaging, and complements the routine with an app that tracks habits, offers personalized wellness insights, and rewards consistency.
On the other hand, Hum Nutrition takes a more concern-specific, product-led approach. Instead of personalization, the brand offers a large catalog organized by targeted categories, such as skin, mood, vaginal health, PMS, menopause, gut health, metabolic support, GLP-1 boosting, hair growth, detoxification, and sleep. Its portfolio includes clinically positioned formulas like Flatter Me enzymes, Daily Cleanse for detoxification, Hair Strong for growth support, Private Party for vaginal and urinary health, Skin Squad Pre+Probiotic for non-cystic acne, and Fan Club for perimenopause and menopause symptoms.
Care/of emphasizes guided decision-making, presenting scientific references for each supplement and offering personalized sachets that replace the need for multiple bottles. Hum Nutrition, meanwhile, relies on self-selection or personalization through a quiz supported by clearly defined benefit categories and consumer-facing claims such as improved digestion, reduced cravings, hormonal balance, or visible skin and hair improvements.
Care/of’s catalog remains relatively curated and foundational, while Hum Nutrition’s product range is significantly broader, with higher formula variety and numerous bundles designed for specific symptom groups.
Care/of focuses on providing a customized, minimal, and structured daily routine. On the other hand, Hum Nutrition offers a wide selection of targeted, concern-specific formulas.
Persona Nutrition
As per its official website, Persona Nutrition operates as a structured, personalized system that creates daily vitamin packs after you complete a detailed assessment. These packs draw from a wide clinical-style catalog that includes targeted formulas such as Aloe Plus, Blood Sugar Balance, Daily Probiotic, Magnesium Glycinate, CoQ10 200 mg, Foundational Multivitamin, Iron with Vitamin C, Cordyceps, Milk Thistle, N-Acetyl Cysteine, Omega-3, Resveratrol, Selenium, Turmeric, TRU NIAGEN®, and UC-II®. This breadth allows Persona to address a wide range of needs, including digestion, blood sugar, immunity, joints, sleep, mood, fitness recovery, cardiovascular health, and women’s and men’s health. You will also have access to nutritionists for one-on-one guidance, and the daily pack format provides structure, though it can lead to higher monthly costs depending on how many supplements are included.
On the other hand, Hum Nutrition follows a more flexible model, offering individual products and curated bundles that you select based on your priorities rather than receiving a pre-assembled routine. Its catalog concentrates on lifestyle-driven categories such as skin clarity, gut balance, cravings, GLP-1 support, hormone balance, mood, and hair health. The brand offerings include options like Flatter Me Fiber GLP-1 Booster, Daily Cleanse, Skin Squad Pre+Probiotic, Hair Strong, and OMG! Omega the Great, Mighty Night, and Complete Prenatal. The brand also offers themed bundles such as the GLP-1 + Detox Bundle, Crave Control Bundle, Women’s Carefree Bundle, and The Pro Gut Bundle. Hum emphasizes clean, clinically tested formulas and maintains Clean Label Project Certification while publicly excluding ingredients such as titanium dioxide, artificial preservatives, artificial sweeteners, artificial flavors, hydrogenated oils, and EDTA.
The primary differences between the two lie in their level of personalization, category depth, and formulation philosophy. Persona centers its value on customized routines supported by nutrition experts and a broad selection of clinical ingredients. Meanwhile, Hum focuses on targeted, clean-label formulas that address specific lifestyle concerns and allow you to build your own routine at a pace that suits you.
Persona offers a comprehensive, guided system, while Hum provides accessible, goal-specific products with a strong emphasis on clean formulation standards.
How Did We Evaluate?
Real Customer Feedback
In evaluating Hum Nutrition, we reviewed customer experiences shared on Trustpilot between 2024 and 2025, where the brand holds an overall rating of 1.7 out of 5.
Several users highlighted concerns regarding the unclear subscription terms, unexpected charges, and difficulty canceling memberships, which were not communicated transparently during purchase.
Many customers also noted slow responses, limited support in resolving billing or shipping discrepancies, and challenges obtaining refunds. Users experienced incorrect shipments, sudden reactivation of canceled subscriptions, and restrictions around return policies, which highlights concerns about reliability and communication practices.
A few users reported positive outcomes, such as improvements in hair, skin clarity, or general well-being, and described smooth ordering experiences. However, several customers highlighted limited results, ingredient concerns, or adverse reactions, particularly with digestive and probiotic formulas. Some customers also questioned the extent of the brand’s research claims and testing standards.
Our evaluation indicates that while some users value the formulations, many people claimed to encounter issues with transparency, subscription management, and customer support.
Brand Credibility
HUM Nutrition focuses on using nutrition to support concerns related to skin, hair, digestion, mood, and general wellness. Its offerings include targeted supplements formulated with vitamins, minerals, probiotics, antioxidants, and botanicals, designed to address specific needs such as breakouts, bloating, stress, or hair thinning.
The brand highlights third-party testing, GMP-compliant manufacturing, and the absence of GMOs, soy, artificial colors, and unnecessary fillers. It holds an A+ rating with the Better Business Bureau, which reflects strong business practices on a formal level.
However, some users report challenges with subscription cancellations, unexpected charges, and delays in securing refunds. These issues suggest that the recurring-order system may cause friction despite its convenience-oriented design.
Our evaluation indicates that while the brand demonstrates strong operational standards and a clear philosophy, user feedback indicates that subscription management and customer support need improvement.
Frequently Asked Questions
The brand highlights independent third-party testing and holds Clean Label Project certification for safety and contaminant control. However, it does not publish full assay reports, raw test data, or batch-specific results for consumers.
The brand offers a personalized supplement plan based on a short quiz, and subscribers can also access a registered dietitian nutritionist for dosing support. This personalized approach helps personalize recommendations to your fitness profile, though the guidance remains general rather than medically individualized.
Yes. The brand offers supplements that contain caffeine, though amounts vary widely by product. Its Ripped Rooster has under 2 mg per serving, and Daily Cleanse® contains under 1 mg from matcha. Many other HUM formulas like Uber Energy remain caffeine-free.
Conclusion
Hum Nutrition focuses on maintaining transparent ingredient standards and cleaner manufacturing practices. It claims to focus on wellness through specific actives rather than broad blends. Its nutritionist-guided recommendation process gives you a structured way to select products that align with skin, digestive, metabolic, or hormonal goals.
Despite these strengths, its emphasis on visible or aesthetic outcomes may simplify concerns rooted in more complex biology. Skin clarity, gut balance, and metabolic health depend on factors such as sleep, diet, endocrine activity, microbiome diversity, and stress exposure, meaning formulation responses vary widely. These products generally work best as supportive additions within broader lifestyle routines rather than as independent options.
When considering Hum Nutrition, it is essential to introduce its products gradually, check for interactions with medications, and avoid stacking multiple targeted formulas without guidance. People with chronic skin, digestive, or metabolic conditions should seek clinical advice before relying on its offerings, as these concerns often require more comprehensive evaluation.
- About the Author
- Latest Posts
Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.
